To write well, you have to write in service of someone or something other than yourself. Or, at the very least, to become a published author, you have to appear to have written in service of someone or something other than yourself. For mega celebrities, such as Paris Hilton and Amanda Knox (who both wrote memoirs), these rules do not apply. For the unknowns (that is, the rest of us), we must give people a reason—and a compelling one—to read our books. What a pesky problem!